Marketing Minor

WHY MINOR IN MARKETING?

In today's rapidly evolving media landscape, marketing is a dynamic and exciting field. We must constantly be adding to our arsenal of media options as they become available and we must choose the most effective platforms for any given communication. If you are interested in learning how to stay on top of the ever-evolving methods of marketing, Champlain's Marketing minor is perfect for you.

Upon completing the Marketing minor, you will be able to:

• Understand why marketing is a vital part of business
• Manage the marketing process and create value for the organization and all stakeholders
• Demonstrate multi-channel communication skills including oral, written, audio/visual, and digital communication
• Apply consumer behavioral theories in projects and live case studies
• Integrate customer relationship concepts and theory into planning and recommendations for business
• Evaluate and assess the legal and ethical ramifications of your actions and decisions

COURSES IN THE MINOR IN MARKETING INCLUDE:

MKT 110 or BUS 120 must be completed with a grade of C or better in order to declare the Marketing minor.

• MKT 210: Consumer Behavior
• MKT 250: Digital Marketing
• MKT 255: Marketing Research
• MKT 270: Integrated Marketing Communication
• 300/400 MKT elective

NEED MORE INFORMATION ABOUT THIS MINOR?

Please email us and someone from our Admissions team will put you in touch with the faculty or staff member who can best answer your questions.