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What Can You Do with a Degree in Marketing and Communication?

If you've considered a career in marketing and communications, it's important to pursue a degree in the field - given its popularity, today's employers are seeking professionals with a solid foundation in key strategic marketing communication skills and often require applicants to hold a minimum of a bachelor's degree in a related field.

However, before making the decision to enroll in a program, it's important to have a clear sense of what you'd like to do with your degree, so you can make the right choice of school and find opportunities to customize your degree with a specialization in the field (for example, marketing analytics, public relations, or content strategy, to name a few). If you're wondering "what can I do with a degree in marketing communication?", read on to explore some of the options available to you. 

Top Industries for Marketing Graduates

Individuals with a bachelor's degree in marketing communication will be entering into a very broad field with many opportunities across a variety of organizations and industries. Virtually every business needs some form of marketing, and so the demand for skilled marketing professionals is constant: research shows that the need for marketing specialists and marketing strategists is expected to grow at a rate of 40% from 2017 to 2027. For that reason, graduates of a marketing communication degree program will have quite a bit of choice when it comes to their career path.

A good marketing communication degree program will give you a broad skillset in the marketing and communications field, preparing you for roles in advertising, brand management, public relations, and digital marketing. These roles are available in every sector, from small businesses to large corporations, nonprofit organizations, and government agencies.

Top Career Paths for Marketing Communication Professionals

Depending on your interests and your individual skillset (as well as your degree specialization), you have many options when it comes to selecting your career path. Some of the top marketing careers include: account executives, copywriters, creative directors, direct marketing managers, media planners and buyers, advertising and public relations agencies, and positions requiring strategic communication planning and strategy.

Popular roles for marketing and communications professionals include:

  • Digital Marketing Specialist
  • Marketing & Communications Manager
  • Content Marketing Specialist
  • Data Analyst
  • Social Media Coordinator
  • Community Manager
  • Publicist
  • Digital Marketing Manager
  • Account Executive
  • Marketing Coordinator
  • Email Marketing Specialist
  • Inbound Marketing Specialist

If you're ready to take the next step and looking for a degree that will provide you with the skillset necessary to pursue a career in the marketing and communications field, contact Champlain to learn more about our 100% online bachelor's degree programs!


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