Marketing Communication Degree
Turn data into stories that influence customers.
As communication and marketing become increasingly intertwined, employers see a need for quick-thinking, versatile leaders with experience in both. This major has evolved with industry trends, emphasizing the connection between raw data and statistics, branding and storytelling, making you job-ready.
Why Champlain College?
Built-In Certifications
Industry-standard credentials (like HubSpot and Google Analytics) are built right into your classes. Graduate ahead of the curve with these on your resume.
Study the Future
Learn to pace and predict industry trends in a program that changes with the times, building the skills to serve tomorrow’s audiences.
Work With Clients
Perform work for real clients, setting goals and objectives, creating strategies, conducting research, and developing content for social media, events, and written marketing materials.
Career Outlook
The number of market research jobs is expected to grow much faster than average over the next ten years, says the U.S. Bureau of Labor Statistics.
According to Glassdoor.com, marketing and communication professionals earn competitive salaries, reflecting the high demand for their specialized skills.
The projected number of job openings each year over the next decade according to the U.S. Bureau of Labor Statistics for market research analysts.
Program Highlights
- Small, collaborative classes give you the full attention you deserve from your professors
- Graduate with a portfolio of real campaigns and client work to show employers
- Make a real impact on sales for local businesses that often partner with Champlain
- Learn from faculty at the top of their fields, who are well-connected in the industry
Your Career Outlook
You’ll Find a Career In…
- Associate Digital Marketing Manager
- Branding & Digital Marketing Specialist
- Community manager
- Creative Content Designer
- Digital Communication & Online Brand Developer
- Director of Marketing & Communication
- Director of Media & Promotion
- SEO Project Manager
- Social & Brand Community Manager
- Social Media Specialist
Anthropic
Through a new partnership with Anthropic, a leader in AI safety and research, Champlain is integrating AI literacy and innovation into the student experience. You’ll learn how to think critically, work responsibly with AI, and use it to solve real-world challenges. Gain future-proof skills across every discipline and be ready for what’s next in AI and beyond.
