We recently refreshed our institutional design palette with contemporary colors that reflect the energy and progressiveness of our campus and majors. At the core of this palette is our traditional institutional colors, but we also have new divisional colors that were carefully selected to yield a wide range of color combinations, which can produce harmonious, contrasting and even unexpected color pairings.
Our color palette plays an important role in establishing a consistent look throughout our communication materials. We use color liberally to add vibrancy and visual interest, from full-bleed pages to color bands, boxes and rules, even color-tinted photography and typography. Simply put, these colors play an essential role in how we represent the Champlain brand across our communication materials and media.
Our primary college colors, Champlain Blue, Champlain Green and Champlain Cyan, are the core colors used in our identity system and are also used to represent the institutional voice in communications, signage, apparel and merchandise.
Additional colors have been selected to identify and color-code the four divisions within the greater institution. Each division's color is loosely inspired by the industries, organizations, and fields of study that division serves. These colors are not limited to just divisional communications though, but they should be considered a secondary color palette to accompany the three primary institutional colors.
Usage and Rules
- When possible, we suggest printing with solid Pantone colors. However, we realize this may incur a significant cost that is not always feasible to your budget and have provided alternative color formulas based off the Pantone Color Bridge conversions. Please note: There are several variables that can affect the final results of how our colors render, and when working with a print vendor it's perfectly normal to request that they try to match their output to the Pantone solid colors rather than using the CMYK formulas provided above.
- Never interchange the divisional colors. They are used to help organize the College's academic programs and facilitate communication with prospective students and parents.
- Avoid using a screen or tint of our colors unless it is to tint photography, needed to lend visual hierarchy or indicate a change on the page. For example, a screened color may be used to create alternating table cells on a spreadsheet, or it may be used as the hover state for a button on a web page.