Marketing Communication Careers
In today's increasingly complex business world, the need for marketers with a diverse skillset is increasing. Research indicates that employer demand for professionals with a marketing communications degree has increased in recent years, and need for marketing professionals is expected to grow. The Bureau of Labor Statistics Occupational Outlook Handbook reports that careers in marketing will increase at a rate of 10% between 2016 and 2026—higher than average for all other occupations. Proprietary research conducted by Education Advisory Board (EAB) using Emsi Analyst™ found that the need for market researchers and marketing specialists will actually increase 40% in that same time period.
Graduates of Champlain's B.S. in Marketing and Communication degree online program will be equipped with the knowledge and subject matter expertise to be successful in the marketing and communications field, and are prepared to work in the areas of advertising, brand management, public relations and digital marketing. Potential careers include account executives, copywriters, creative directors, corporate communications managers, direct marketing managers, media planners and buyers, advertising and public relations agencies, and positions requiring strategic communication planning and strategy.
A Career-Focused Degree
In our online marketing and communication degree program, you will gain a foundation in key marketing skills, and you'll also develop the critical thinking, problem-solving and communication skills that will make you successful throughout your career. We know how important it is for you to gain knowledge and expertise quickly, and to differentiate yourself both in the workplace and in today's competitive job market, so our online bachelor's in marketing communication allows you to earn a certificate in a specialization of your choice all while earning prized industry credentials and certificates of competency from Google, Hubspot and more.