Marketing Communication Courses Online

At Champlain College, we design our online programs for working adults, with the goal of delivering focused and relevant knowledge that can be applied to the workplace from day one. The classes in the B.S. in Marketing and Communication degree program are designed to provide foundational marketing and communication skills and immediate takeaways that can be applied on the job.

Choose from two areas of focus, or tracks, to enhance your degree with an area of specialization in either Digital Marketing or Content Strategy.

Our online marketing communication courses are focused and relevant, and most are delivered in an accelerated 7-week format.

Marketing Communications Core Courses

 Course # Course TitleCredits
COMM 120 Media & Society 3
MKTG 200 Principles of Marketing 3
COMM 210 Principles of Public Relations 3
BRMD 110 Visual Storytelling 3
MGMT 230 Financial Systems for Management 3
MKTG 210 Consumer Behavior 3
MGMT 260 Project Management 3
MGMT 380 Business Innovation 3
MKTG 255 Intro. to Digital Marketing 3
MKTG 270 Integrated Marketing Communications 3
MCOM 305 Creativity & Conceptual Design 3
COMM 311 Writing for Public Relations 3
COMM 350 Conflict Management 3
COMM 410 Crisis Communication 3
COMM 470 Marketing & Communications Capstone 6
Total Core Credits 48

Choose From One of The Two Tracks Below, Digital Marketing or Content Strategy

Track 1: Digital Marketing

 Course # Course TitleCredits
VICD 111 Visual & Digital Fundamentals 3
WEBD 125 Web Page Development 3
MKTG 355 Digital Marketing Analytics 3
MKTG 360 Advanced Digital Marketing 3
Choose ONE of the following:
WEBD 225 Web Page Development II 3
WEBD 210 Writing For The Web 3
MKTG 430 Strategic Community Management 3
Total Credits 15

Track 2: Content Strategy

 Course # Course TitleCredits
VICD 181 Design Solutions 3
BRMD 230 Production of Social Media 3
COMM 310 Persuasion 3
COMM 365 Legal Issues in Communication 3
MKTG 430 Strategic Community Management 3
Total Credits 15

 

Total Credits From Professional Courses

  

Total Credits From Professional Courses

63

 

General Education Courses

 Course # Course TitleCredits
ENGL 111 Critical Reading & Expository Writing I 3
ENGL 112 Critical Reading & Expository Writing II 3
COMM 130 Interpersonal Communication 3
MATH 180 Introduction to Statistics (15-week course) 3
PSYC 100 or SOCI 110 Introduction to Psychology or Introduction to Sociology 3
ECON 205 Microeconomics 3
ECON 210 Macroeconomics 3
COMM 270 Intercultural Communication 3
COMM 340 Organizational Communication 3
PHIL 340 Ethics in the Professions 3
COMM 360 Social Interaction in the Digital Age 3
PHIL 210 Critical Thinking 3
Lab Science 4
Arts/Humanities/Math/Science Electives 9
General electives 8
Total Credits From General Education Courses 57

 

Total Credits to Earn this Degree

  
Total Credits  In The BS in Marketing Communication 120


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