AFTER CHAMPLAIN, Lauren landed a brand planning internship at MullenLowe which led into a fulltime Junior Strategist position. Now, she works on projects as a researcher and strategizer, including a campaign with Hyatt hotels focused on developing an emotional connection with their clients. Read more about the results of Lauren's work with MullenLowe in this Adweek feature of Hyatt's campaign, "You've Come To Far To Settle Now."
Lauren's professors helped her gain confidence in her skills...
During my first year, I became close with my professors. Many went from being professors to role-models, to mentors, to friends. From them, I gained tremendous confidence, especially within my field, and reassurance that my education completely prepared me to enter the workforce.
She studied abroad in New Zealand and China...
I studied abroad in Dunedin, New Zealand during my junior year which was 100% the highlight of my time at Champlain. I traveled, hiked, snowboarded, hitchhiked, bungee-jumped and encountered the most amazing people and culture. A close second was receiving the Freeman Foundation Grant to live and work in Shanghai, China. I learned and grew more in those three months than I ever could have imagined. While there, I worked for a fashion and tourism start-up, Shopilist.com, within a digital marketing agency, Mailman Group. It was eye-opening to not only live in China, but also to be working there, alongside locals and other internationals.
Lauren's many internships helped her learn what she was passionate about...
My other internships included a Consumer Insights internship at Outdoor Gear Exchange, a Client Group internship at KSV, and an Insights internship at Fuse. Combining the excitement I had for consumer insights and research, and the passion I had for understanding new cultures from my travels, I decided to exclusively pursue strategy positions in advertising, as it was what I loved most.
Lauren, Marketing MajorHigh Bridge, NJStudied abroad in Dunedin, New Zealand and Shanghai, China ROBERT P. STILLER SCHOOL OF BUSINESS
AFTER CHAMPLAIN, Mike started working for EXCLUSIVE as a Paid Search & Amazon Specialist. Now he controls over $300K of spending for a portfolio of clients across AdWords, BingAds and Amazon Services.
Mike found the major that was perfect for his interests...
My whole life I wanted to study advertising, film production, business and corporate law. In the end, I ended up choosing Marketing. It was a good mix of creativity and advertising with a business constant.
Mike gained career-relevant experience by interning all over Burlington, VT, and the world...
Champlain's Marketing program was absolutely amazing. Each semester, I worked with a different business. So, my first year I worked with Salaam Clothing, Tent City, and Artemis Fitness. Sophomore year I got more involved with all of the other areas of campus, so I did marketing with the Event Center and worked with LEAD, and I also got an internship with COTS. Now, I've done marketing for UVM, and I interned with the New Zealand American Football Federation (NZAFF) while studying abroad.
I want to work in sports event marketing, ideally with the NFL, and while in New Zealand, I got to take their sports and recreation courses, and do the marketing for the NZAFF. That's a huge opportunity that I wouldn't have in Burlington, but I did because I went to Champlain."
Mike, Marketing MajorWare, MEStudied abroad in New ZealandROBERT P. STILLER SCHOOL OF BUSINESS
Champlain's Upside-Down Curriculum allowed Emma to find a major that was truly the right fit for her...I came into Champlain thinking that public relations was going to be my calling. I liked the classes, but what really intrigued me was a marketing class I took in my first year. We did a live-client class, where we had to choose a client, get in touch with them and work with them all semester. I was like, "I want more of this," so I switched to the Marketing major, and I didn't even lose any time or credits. The Upside-Down Curriculum, and having those major specific classes in my first year, helped me narrow down what I was interested in and figure out what was right for me. Emma's professors have challenged and guided her toward success...Champlain's professors are so passionate about what they do, and they're also passionate about what their students want to do. In class, teachers are super helpful and always say, "I'm here for you," but they also make sure to say, "I know you can do it on your own." The professors at Champlain won't give you training wheels, but they will always be there to catch you if you fall. Her in-class experiences have even helped her find internships...I'm a Marketing Intern at Butch + Babe's, a restaurant in the Old North End of Burlington. We worked with the owner in my Integrated Advertising class. After the course was done, I handed the owner of the restaurant my résumé and a cover letter and said, "I'm here for the summer." We had a meeting, and she said she really liked all of my ideas from the semester. We worked together all summer, and we still work together today. I've been working hand-in-hand with her business goals, where she wants her company to go, and increasing customer engagement with her brand. My major related classes have helped prepare me for the real world.
To incoming students, Emma says... Champlain is a place where almost anyone can learn. If you're passionate about something, this is the place to be.
Emma, Marketing majorBrunswick, MaineStudied abroad in Prague and the United KingdomROBERT P. STILLER SCHOOL OF BUSINESS
As a student in the Robert P. Stiller School of Business, Kelly was eligible to apply for the Freeman Foundation grant, which allowed her to complete a summer internship in Shanghai, China. She took the opportunity and ended up having an internship with QuintilesIMS.
"I had a Digital Marketing internship, so I did content creation for a pharmaceutical and consulting company. They did medical research and would report it to the Chinese government and local pharmaceutical companies on a global scale through their multinational branches. They also did drug development and drug testing, which was very common in the U.S. branch as well as the European branch. "On the digital side of things, they made content to ensure important information for consumers was getting out there. If there was a new drug being developed that was going to be released in China, they would make sure there was an article written about it. That's what I was doing-making sure that the information was getting out there."
Thanks to the Marketing program at Champlain, Kelly felt prepared for the internship. From professionalism to technical skills, her classes had given her enough experience to ensure her success abroad.
"I handled myself pretty well in that environment, and now I have a lot of professional connections there. Champlain really set me up for it by having the correct classes, including all the things I learned in my Digital Marketing and Marketing Research class. Even my Accounting class was applicable, because I did look at some accounting numbers for my internship as well. It helped so much to know what the market trends were."
Kelly's experience aligned with her own professional values, and the kind of organization she wants to work with in the future.
"I'm looking to work somewhere that has a social and community focus as opposed to a profit-making focus. The company I worked for had that corporate social responsibility. They offered low-cost healthcare and consultations for companies trying to get off their feet. There are a lot of companies trying to develop cost-effective drugs in China for people who can't afford brand name drugs. QuintilesIMS aids those companies as much as they can to make sure that as many people as possible have access to those medications. It's great to have worked with a company that had more of a focus on people as opposed to profit."
Kelly, Marketing majorRiverside County, CAStudied abroad in Shanghai, ChinaROBERT P. STILLER SCHOOL OF BUSINESS
In Ireland, I was able to work with Lucy Masterson, who is one of the people who helped start Champlain's Dublin campus. She's also the Chief Executive Officer of a charity organization called Charities Institute Ireland. I got there the first day that company was in existence-I helped them move in-so it's really special to think that I was part of their very first steps.
The work that I did as a Digital Marketing intern helped spread the organization's name online, and let people know that they were there to do good. My own duties included market research, SEO optimization, compiling a contact database and spearheading the application for Google Ad Grants. I had the opportunity to work on some incredible projects for an incredible cause and a part in shaping the environment of the Irish charity sector. I am really proud of that.
I also had an incredible, hardworking team of Irish coworkers who were great about answering any questions I had about the Irish culture, and we had some really engaging conversations around the differences between Ireland and America. I was not just learning in the classroom from Irish professors, I was also learning what it meant to be Irish in the workplace. My semester abroad was infinitely more special because I was able to have so many in-depth conversations with my wonderful coworkers. Not only was I enriching my classroom experience but also my knowledge of the world, which felt really special.
Bianca, Marketing majorColumbia, SCStudied abroad in Shanghai, China and Dublin, Ireland ROBERT P. STILLER SCHOOL OF BUSINESS
AFTER CHAMPLAIN, Kayla not only landed a gig at Miranda Creative, but also successfully founded her own firm, Dalahäst Marketing. Now she's started a new company, Memoir Hub, where she helps clients create fully-customized websites to house their ancestry and family history.
After visiting campus, Kayla knew Champlain was right college to help her pursue her interests...
When I first visited Champlain, I could feel that it was a place where I would prosper and be supported in my endeavors. At Champlain, I was able to be active and pursue all of my interests, while learning more about myself, and the world, than I could have ever imagined.
Kayla numerous extracurriculars and internships helped her explore the marketing field...
In my first year, I quickly became involved in group fitness classes; got a work study job in the Center for Service & Civic Engagement; was hired as a Resident Assistant; and single-handedly organized a TOMS Shoes event downtown. All these experiences, and more, were chronicled in my blog, Assiduous Student. My initiative, displayed through these projects, helped me land an internship in Champlain's News & Public Information Office.
Going abroad gave Kayla new experiences and new perspectives on the world, and herself...
As a junior, I traveled to Jordan and China through global perspective Core courses; I spent the following summer in Shanghai for an internship. My international experiences have allowed me to bring a broader world view to my education and work. I also cultivated a Commitment to Action project at the Clinton Global Initiative University, where I met student leaders from around the world.
Without the continual support from everyone in the Champlain community, I would never have found myself.
Kayla, Marketing & Advertising majorGriswold, CTStudied abroad in Shanghai, China and Jordan ROBERT P. STILLER SCHOOL OF BUSINESS