"Edward Sharpe & The Magnetic Zeros" Gig Poster16x20" Edition of 25. 2 Color Print. Fall 2012Best In Show - AIGA Screen Printing Competition
Gardens of Gold was a book designed for my Typography II class at Champlain College. The objective was to compare or contrast two ideas using only typography. Having been inspired by the large amounts of food waste I see everyday, and the movie Dive I decided to compare quotes from the movie and text from the World War II food rationing campaign. Both texts re-enforce the idea of eating locally, growing your own food, and cutting back on portion sizes.
This project was created as a culmination of my education at Champlain College. The Senior Capstone is integrated education, combining extensive research with design and creative thinking. Project completed from concept to execution and everything in between.Objective:The objective of Savor the Moment is to bring young adults together in a relaxed environment where the process of cooking food is slowed down and appreciated amongst the group. Through small group workshops people will have the opportunity to work hands on with local chefs and professionals to learn the process of cooking from start to finish. With everyone working together, the intention is that those individuals will be more inclined to make a meal on their own after having attended the workshop. Savor the Moment will travel around the country providing these workshops to young adults for one week at a time. Local chef's of different ethnicities will be invited to teach one workshop a night giving the community the option to choose which food they would like to focus on.
For a Projects in Graphic Design class, Chris was assigned to re-brand an existing company so that it targeted a completely new market. As an avid cyclist and Bianchi owner, he chose to tackle this brand in a new and innovative way.
Bianchi is the oldest cycling company that is still producing bicycles today. Their primary target audience is serious cyclists, men and women, who are willing to spend the money on a quality road cycle. My new approach embraces the heritage and quality of the cycles while reaching out to a younger crowd. A line of commuter cycles would be produced at a more affordable rate yet still retain the elegance known to Bianchi.
Chris had the pleasure of interning for Kelliher Samets Volk in the summer of 2012. While he was there, he worked on a number of pieces including a re-brand of the UVM School of Business, a poster series for Vermont based Bread & Butter Farm, and a controversial poster for the highly disputed F-35 jet fighter planes. He worked closely with the creative directors at KSV to fine tune the visual aesthetics, but all the ideas were created from the ground up by myself.
As a senior, Chris was able to participate in the AIGA Show. This year's challenge was to identify and promote a possible use for the decomissioned Moran Municipal Generation Station in Burlington, Vermont. Chris' idea was Open Space, a community facility within the downtown Burlington area that is open to the local community and tourists alike. Although many things are very readily accessible to local community members and tourists alike, what the city is lacking is a space that can accommodate on many different levels.
Chris' idea for the AIGA show was Open Space, a center not only for the local community, but the greater Vermont and New England area. We want to attract businesses, companies, families and tourists, who could all benefit from using the space. Open Space could not only hold the farmer's market in the winter and trade shows year round, but the space could be available for studio use and business meetings.
As a part of Chris' Graphic Design & Business Practice class, he was asked to re-brand a company of his choice for a semester long project. Aspects of the re-brand include, identity, stationery system, website landing page, and signage of a new corporate headquarters.
Cutting vegetables, produce, meat or any food effectively, is not only about looks, but being aware and safe when you are in the kitchen. Bolster & Company is a company Chris created for a Projects in Graphic Design class. The brief was to create a brand that solved a communications problem. The mission of Bolster & Company is to create confidence and awareness when using knives in a kitchen environment. You can learn to be more efficient with your time and ensure that your food will cook evenly and properly. It is not always about speed when you are in the kitchen, but more about making it a pleasurable experience.
From the Graphic Design aspect, he had to create at least three different design outcomes that were at the discretion of the designer. The final outcomes included a safety booklet/manual, package design, poster series, and letterhead, business card and rubber stamp.