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The ability to use reading, thinking, writing, and speaking to convey ideas, information, and intentions effectively and in a manner that is appropriate to the topic, situation, and audience; the ability to interpret accurately and critically the messages produced by others, and to respond appropriately.
Effective communication requires intentional decisions based on audience, context, purpose, knowledge, and ethical perspectives. These decisions affect the delivery, the type and amount of content, and the communication channels selected. Effective and ethical communication also includes examining the impact, whether the communication achieved its intended purpose, and the ability to interpret the messages of others. These criteria encompass the variety of ways people communicate across disciplines, professions, and modalities in order to construct, maintain, and transform their personal and professional worlds.