Since 2000, I have been a professor at Champlain. I currently teach courses in Digital Marketing, Digital Analytics and Analysis, Advanced Digital Marketing, Community Management and Marketing Management. I also teach the Marketing course in Champlain's MBA Program.
I love teaching at Champlain because it allows me to connect with the students and truly mentor them. Class sizes allow me to know all my students by name (as long as my memory holds out) and get to know their strengths so I can teach more effectively. I enjoy watching students make connections—when the light bulb goes off it's great to see! I also understand that students today are juggling many different priorities, and it's important for them to be able to connect with someone in their chosen field of study.
My role as faculty advisor is one of the most challenging aspects of my job—and the one that I find most rewarding. Students seem to appreciate being able to come and talk about both challenges and successes and get advice from me about careers, internships and opportunities that come up outside of the classroom. There is no better way to learn than by doing. It's hard, chaotic and messy. But, when you get through it, you can look back and realize that you have actually learned something. That's what makes teaching and learning at Champlain a meaningful experience.
I have a Ph.D. in Organizational Management from Capella University, where my dissertation research examined technology use and adoption of college students, and I developed a teaching model for faculty to follow when teaching a technology application in a classroom environment. I also hold a M.S. in Internet Strategy Management from Marlboro College, a B.S. in Communication and Public Relations from SUNY Brockport and an A.S. in Communication from Genesee Community College. I have over ten years of experience in the Marketing and Public Affairs profession, specializing in non-profits.
Are you a business, governmental organization, or non-profit organization or association that is looking to expand your digital marketing strategy? Do you find that your staff and employees are struggling to understand how to best leverage digital marketing and social media marketing tools to help increase your communication success? Are you a school board, PTO, High School or Middle School struggling with helping your students and teachers grasp how to best address the opportunities (and, yes, the challenges) of an always on, digitally connected society? Let me help you.
I am passionate about communication technology - find out more about that passion on my LinkedIn Profile—and have extensive experience in helping organizations and individuals learn how to do more with the many tools we have access to today. I am skilled at breaking it all down, showing organizations and individuals not just how to use a specific digital tool, but why they should (or shouldn't use it), and how to begin the process of incorporating the tools into the daily work requirements.
What I am not.
I am not a "rock star." I'm not going to come in and overwhelm your team with fancy slides and social media buzzwords.
I am not an under 25, just graduated college, with a chip on my shoulder who doesn't really understand the nuances of the workplace. I'm a 40-something parent who has been utilizing digital communication tools long before Facebook and Twitter even started. I remember bulletin boards (both the ones in the hallway as well as the digital kind), I've written newsletters (both print and digital). I've worked on non-profit campaigns, coached clients, and taught undergraduate students how to correctly utilize digital marketing tools and accurately measure results - before there was a thing called social media. In other words...I'm like this guy. I have helped departments incorporate social media into their CRM process, and done it in a way that ensured the whole team was comfortable and ready to take it on.
What I can do for you.
I can conduct workshops, give presentations, and provide context for what often feels overwhelming. Here are some examples that can provide you with an idea of how I can help you.
Media Mavin: Nonprofit Marketing Trends for 2013
Panel discussion with Gahlord Dewald of Thoughtfaucet and Gin Ferrara of Spindle & Widget