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Trends from the Bureau
of Labor Statistics:
Advertising, marketing,
promotions, public relations, and sales
manager jobs are highly coveted and will
be sought by other managers or highly
experienced professional and technical
personnel, resulting in keen competition.
College graduates with related experience,
a high level of creativity, and strong
communication skills should have the best
job opportunities. Those who have new
media and interactive marketing skills
will be particularly sought after.
Employment of advertising,
marketing, promotions, public relations,
and sales managers is expected to increase
faster than the average for all occupations
through 2010. Increasingly intense domestic
and global competition in products and
services offered to consumers should require
greater marketing, promotional, and public
relations efforts by managers. |
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Career Opportunities
The career opportunities in marketing
are seemingly endless. From small businesses to international
corporations, every kind of company, organization
and government agency relies on marketing expertise.
According to the Federal
Bureau of Labor Statistics, “College
graduates with related experience, a
high level of creativity, and strong
communication skills should have the
best job opportunities. Those who have
new media and interactive marketing
skills will be particularly sought after.”
And jobs within the marketing sector,
including advertising, marketing, promotions
and sales, are expected to increase
faster than the average for all occupations
through 2010.
Some
Career Opportunities Include:
Advertising Track
- Client associate
- Account coordinator
- Advertising account representative
- Advertising sales
- Advertising coordinator
Marketing Management Track
- Marketing specialist
- Marketing writer/coordinator
- Marketing promotions
- Entry-level sales
- Marketing communications coordinator
- Media sales
Free Career Planning Services
All students benefit from our top-notch
Career Planning Center,
recently cited by the Kaplan/Newsweek College Catalog
as one of the U.S. colleges offering “the best
career services,” including self-assessment
and individual career advising.
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