Digital and Interactive Marketing Specialization
Focused area of study for Marketing Majors
Why Choose to Specialize in Digital and Interactive Marketing?
Long gone are the days where traditional advertising meant television commercials, radio jingles, and even Internet marketing. Digital and interactive marketing is the new king of brand promotion, and today's marketers need a solid understanding of all the tools associated with starting, maintaining and analyzing an interactive marketing campaign.
With a specialization in Digital and Interactive marketing, you will learn how to effectively utilize current digital tools, measure effectiveness and successfully start, and manage and maintain online communities for a brand. You'll study all the best search engine optimization tactics, learn what works (and what doesn't) in writing and creating digital campaigns for brand promotion, and learn to analyze the metrics to pinpoint the successes of your campaign.
Courses in this specialization currently include:
MKT 3XX - Digital Marketing Metrics and Analysis
MKT 3XX - Advanced Digital Marketing
MKT 4XX - Strategic Community Management
EBC 411 - Series of 3
Got a Question about this Specialization?
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Game Art work created by student Dan Peavey