I am what Champlain College describes as a "practitioner scholar"—in my case, a lifelong digital marketer and ecommerce business manager who joined Champlain College as a Visiting Assistant Professor of Marketing in 2020. I am currently an Adjunct Instructor teaching digital marketing and analytics.

My happiest moments in the classroom are when I can give Champlain students hands-on experience, using current digital marketing software to do real work for real companies. (Even better is when they later get hired by those companies.)

My business background includes stints as Ecommerce Director at Ann Clark Ltd, Marketing Director at Gardener's Supply Company, and Senior Manager of Keurig and Green Mountain Coffee where I led email marketing, paid search, SEO, the loyalty program and a 165K-member subscription business. As VP of Marketing at Timberline Interactive, I performed usability consulting and online marketing for clients including Wine of the Month Club, Terry Precision Cycling, Lake Champlain Chocolates, VBT Bicycle Vacations, Garrett Wade, Dakin Farms and Liberty Orchards. Prior to Timberline, I helped build and manage the websites of Vermont Teddy Bear Company and PajamaGram.

I am a frequent conference speaker and the author of three business books: Advanced Social Media Marketing (Apress), Social Media Playbook for Business (ABC-CLIO) and Web 2.0 and Beyond (Praeger).