Elaine Young
Affiliated with Marketing, Marketing Communication, Online Master of Business Administration
Dr. Elaine Young Biography

Since 2000, I have been a professor at Champlain. I currently teach courses in Digital Marketing, Digital Analytics and Analysis, Advanced Digital Marketing, Community Management and the Marketing Capstone. I also teach the Marketing course in Champlain's MBA Program.

I love teaching at Champlain because it allows me to connect with the students and truly mentor them. Class sizes allow me to know all my students by name (as long as my memory holds out) and get to know their strengths so I can teach more effectively. I enjoy watching students make connections—when the light bulb goes off it's great to see! I also understand that students today are juggling many different priorities, and it's important for them to be able to connect with someone in their chosen field of study. There is no better way to learn than by doing. It's hard, chaotic and messy. But, when you get through it, you can look back and realize that you have actually learned something. That's what makes teaching and learning at Champlain a meaningful experience.

My role as a faculty advisor is one of the most challenging aspects of my job—and the one that I find most rewarding. Students seem to appreciate being able to come and talk about both challenges and successes and get advice from me about careers, internships and opportunities that come up outside of the classroom.

I have a Ph.D. in Organizational Management from Capella University, where my dissertation research examined technology use and adoption of college students, and I developed a teaching model for faculty to follow when teaching a technology application in a classroom environment. I also hold an M.S. in Internet Strategy Management from Marlboro College, a B.S. in Communication and Public Relations from SUNY Brockport and an A.S. in Communication from Genesee Community College. I have over ten years of experience in the Marketing and Public Affairs profession, specializing in non-profits.

I'm available for speaking engagements and social media coaching. For more information, see my website.

Check out this podcast as well, where I was interviewed by Isaac Moche.

Tuned-In Family

Tuned-In Family by Elaine Young I have recently published Tuned-In Family: How to Cope, Communicate and Connect in a Digital Worlda parent guide for families incorporating technology into their daily lives. It was a simple idea. Based on my experiences with my own daughter, my students, and my research into how college students cope with learning technologies in the classroom, I have experienced first hand the complexities families and individuals are facing as we learn how to adjust, adapt, and navigate an ever changing digital landscape.

My goal was to write something that emphasized the importance of respect, modeling behaviors, and embracing the positive power of the digital communication technologies all around us.

The book is available for purchase at tunedinfamily.com.

I'm available to speak to parent groups and organizations about my book and about issues involving technologies and families. I'm also a featured writer for KidsVT for their digital dilemmas advice column.