Curriculum for Business Administration Degree

Students will discover and develop the entrepreneurial mindset that is critical to succeed in today's dynamic business environment so that they will be able to imagine, create, identify, assess, and act on business opportunities in a variety of contexts and organizations. Through real-world examples and hands-on activities, students will embrace an entrepreneurial and strength-based mindsets that will facilitate their understanding of the major functions of business and the relationships between them, as well as the importance of self-inquiry and teamwork.

This course explores the science of success and human-centered leadership, helping students be more human in a digital world. By exploring emotional intelligence, strengths-based approaches, and Appreciative Leadership, students will gain skills to thrive personally and professionally. Through hands-on activities, reflection, and collaboration, students will learn to navigate change, foster innovation, and lead authentically, creating a roadmap for long-term personal and professional growth.

In this introductory marketing course, students will learn the foundations of marketing including how to develop the marketing mix (product, price place, promotion) for goods, ideas or services. Students will apply what they have learned as they respond to current issues, case study questions and develop a marketing plan for a real organization. Students will learn how to function within successful teams as they engage with actual businesses to analyze and recommend market-driven solutions to real-world business challenges and opportunities.

Students use basic data analysis to find meaning in data through data cleaning, analysis and visualization. Students will learn Excel and other contemporary tools, spreadsheet manipulation, data cleaning and other data analytic techniques. Students will produce the kind of visual, written and verbal information that helps communicate results of data analysis to evaluate and optimize decision making.

This course covers the basic microeconomic theories within a business context as they apply to markets, analysis of cost, producer and consumer behaviors, industrial organization, strategic thinking, and pricing strategies. These economic concepts will be continually applied to current events, policy issues, and business situations.

To understand today's global economy students will analyze country-specific socio-cultural, economic, political, and legal forces, as well as currency exchange rate mechanisms, tax systems, and other broad financial controls. Students will apply theories and strategies of international business and related macroeconomic principles to real-world issues and cases by conducting country risk assessments and developing foreign market entry strategies. Students will be challenged to identify their own sense of cultural identity through comparisons with differing country-level and individual cultural perspectives and recognize the implications for conducting business in varied cultural contexts.