Curriculum for Game Business & Publishing Degree

Game History is an integrated, cross-disciplinary hands-on history class where students actively research the evolution and history of games through the lenses of design, art, technology, business, society and culture. Working with resources from the Game History Teaching Collection, and from the perspective of their discipline as a game developer, students will play, study and research historical to contemporary games. In this way, students will discover the nexus of relationships driving game development.

In Introduction to the Game Industry, students will shift their perspectives from those of a consumer to those of a business professional. Students will learn about the current state of the games industry, including prominent technologies, genres, and business practices and also explore of how we got here. Given the rapid pace at which the game industry evolves, this course will also draw heavily on current events for critical discussion and analysis.

In the competitive and expanding game industry, it isn't enough just to make a great game - you need to have a plan on how to bring it to your players. In this course students will explore the development of an interactive product from the development of a concept to product launch and beyond. Emphasis will be placed on the intersection of business and publishing with product development including market research, strategic partnerships, go to market plans, monetization, and more.

This course provides insight into consumer behavior, and how consumers engage in the decision making process. This includes an in-depth study of the internal, external, and situational influences on consumer behavior such as culture, learning, personality and lifestyle, values and motivations. Students will learn to assess current brands' marketing strategies with respect to consumer behavior and develop an understanding of the impact consumerism has on various global populations.

In EGD 420, Game Studio III, seniors successful in pitching their games during the college capstone in the Fall semester continue into full production. Forming large production teams, games are taken to the perfect polished state of gold master, ready for publication. Academic emphasis for the class is focused on working successfully in a professional studio environment, preparing for entrance into the job market, and taking personal craft to the next level.

Students will discover and develop the entrepreneurial mindset that is critical to succeed in today's dynamic business environment so that they will be able to imagine, create, identify, assess, and act on business opportunities in a variety of contexts and organizations. Through real-world examples and hands-on activities, students will embrace an entrepreneurial and strength-based mindsets that will facilitate their understanding of the major functions of business and the relationships between them, as well as the importance of self-inquiry and teamwork.

This course explores the science of success and human-centered leadership, helping students be more human in a digital world. By exploring emotional intelligence, strengths-based approaches, and Appreciative Leadership, students will gain skills to thrive personally and professionally. Through hands-on activities, reflection, and collaboration, students will learn to navigate change, foster innovation, and lead authentically, creating a roadmap for long-term personal and professional growth.

In this introductory marketing course, students will learn the foundations of marketing including how to develop the marketing mix (product, price place, promotion) for goods, ideas or services. Students will apply what they have learned as they respond to current issues, case study questions and develop a marketing plan for a real organization. Students will learn how to function within successful teams as they engage with actual businesses to analyze and recommend market-driven solutions to real-world business challenges and opportunities.

Students use basic data analysis to find meaning in data through data cleaning, analysis and visualization. Students will learn Excel and other contemporary tools, spreadsheet manipulation, data cleaning and other data analytic techniques. Students will produce the kind of visual, written and verbal information that helps communicate results of data analysis to evaluate and optimize decision making.

This course covers the basic microeconomic theories within a business context as they apply to markets, analysis of cost, producer and consumer behaviors, industrial organization, strategic thinking, and pricing strategies. These economic concepts will be continually applied to current events, policy issues, and business situations.