Sherry White
| Staff Member |
Office of Marketing
|
|---|---|
| Pronouns | She/Her/Hers |
| Connect Online |
Personal Website |
| Home State | Maryland |
| Contact | Remote |
Biography
Sherry White’s career reflects a dynamic evolution from traditional print design to leading-edge digital experience management. With more than 25 years in media and communications, including 15 in higher education, she brings a rare blend of editorial precision, design sensibility, and user-centered strategy to every project.
Beginning her career writing for textbook publishers such as Houghton Mifflin and Pearson Education, Sherry honed her ability to translate complex information from subject matter experts into clear, engaging content for specific audiences, a skill that continues to define her work today. As her career evolved, she expanded her focus from writing and editorial work to visual and digital media, developing expertise in videography, photography, social media, graphic design, and web design.
With over 15 years of web experience, Sherry has led large-scale institutional website redesigns, orchestrated complex migrations, and shaped content and digital strategies that align user needs with organizational goals. Her experience spans both large flagship public universities and smaller private institutions, giving her insight into the unique challenges and opportunities of each. Her work bridges the visual and functional, ensuring every digital touchpoint is both intuitive and impactful. Her work bridges the visual and functional, ensuring every digital touchpoint is both intuitive and impactful.
Her UX research and design portfolio includes collaborations with global and national brands such as Away Travel, Kay Jewelers, and BlockFi, where she conducted studies ranging from diary-based field research to information architecture testing and usability evaluation. These projects reflect her ability to uncover user insights, identify friction points, and translate findings into practical, high-impact design recommendations.
Across her 25+ year career, Sherry’s versatility spans textbooks, proposals, marketing campaigns, and digital experiences, demonstrating creative adaptability and strategic communication at every level.
Distinctions & Awards
- Rising Star Nominee, Champlain College | Aug 2024
- MVP Employee Development Leadership Series, Frostburg State University | Aug 2022
- Employee of the Month, Frostburg State University | June 2020
- Gold Award for Promotional Publication, West Virginia University, Association for Communication Excellence | Jan 2017
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