Digital Signage Content Creation Guidelines
Overview
Create content that will effectively communicate your message on the digital signage. What might work as a poster might not work for a message that appears briefly on a sign.
Use basic design principles when creating your message:
- Use as few words as possible (20 words max)
- Light lettering against a dark background reads better than dark lettering against a light background.
- Sans serif fonts read better than serif fonts.
Tell the viewer:
- What you want them to know
- When they can attend/act on information
- Where the event is (if applicable)
- Who or what is the contact person or sponsoring office
For example:
Flu Shots Available
Tuesday, November 1–Thursday November 3
10 AM to 5 PM
Argosy Gym
Sponsored by the Student Health Center
Design Specifics
- All content that is running on digital signage system should be created at 1920 pixels wide by 1080 pixels high and a resolution of 72ppi (pixels per square inch).
- You can create content in a variety of applications, including but not limited to Canva, Photoshop, InDesign, and Powerpoint
- Export as a JPEG or PNG file. PDFs will not display on digital signage and must be converted to JPEG.
Transportation Hub Digital Signage
Our digital signage is designed for Full Screen (1920 x 1080) except in Transportation Hubs where the screens display an interactive campus map. Those digital sign shows the shuttle bus location and then a rotating ad slot that measures 875 x 750.
Using Images in Content/Messages
For maximum clarity, ensure that images are at least 72dpi when viewed at 100 percent. Using low-resolution images will result in pixilation, distortion and a low-quality effect when viewed on digital signage. Images used for designs that do not meet the minimum quality standard will not be accepted.
Message/Content Naming Convention
Messages submitted to the digital signage system should be named by the following convention: EXPIRATION DATE.DEPARTMENT.MESSAGE NAME
For example:
1211.SustainChamplain.Recycle Kitten
Ready to Submit?
You can submit a message by using our form.