Marketing Degree
Start building your professional marketing skills right away, taking hands-on courses in your first semester. Intern with local companies, and graduate career-ready.
Discover your voice. Shape the narrative. Transform the marketplace.
Discover why people buy. Shape the message. Move audiences to act. In a world overloaded with content, brands need marketers who don’t just know what works — they know why it works.
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What is Marketing?
A marketing degree prepares you to reach the right people with the right message across every channel. At its core, integrated marketing communication is the practice of coordinating messaging across digital, social, and traditional media to create consistent, compelling brand experiences. And it’s changing all the time as AI advances.
As a Champlain marketing student, you’ll move faster and stay ahead of the AI curve while you explore consumers’ decision-making and turn those insights into content marketing, digital marketing campaigns, and integrated strategies.
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Why study Marketing at Champlain College?
At Champlain, we believe in learning by doing — right from the start. While students at other colleges are still taking basic classes, you’ll already be earning certifications, building a portfolio with real clients, mastering AI, and getting to know professors who remember your name. You’ll go deeper too — connecting consumer behavior theory with digital tactics, so you not only understand what works, but also why. With a required internship built into the curriculum, by graduation, you’ll have the work experience employers want and the personal growth that comes from a great college experience.
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What will I learn with while studying Marketing?
By the time you graduate, you will…
- Create integrated marketing campaigns: Coordinate messaging across multiple channels to achieve real organizational goals
- Apply consumer psychology: Use principles of influence and persuasion to build audience-centered strategies
- Make ethical choices: Evaluate marketing decisions through ethical frameworks and act on your values
- Execute with impact: Deliver real projects for actual clients, meeting professional standards
- Be ahead of the curve: Build AI skills, integrate emerging trends and technologies into your work so your practice never goes stale
Different by Design
Learn by Doing
You’ll work with classmates on integrated marketing campaigns for real community partners, applying strategy to client challenges — building your portfolio and college memories.
Get Certified Early
You’ll earn certifications like HubSpot Inbound Marketing and HubSpot Digital Marketing right in your courses, standing out to employers while still enjoying campus life.
Understand the Psychology Behind the Strategy
You’ll explore social influence, media psychology, and consumer behavior — giving you an edge most marketing graduates don’t have.
Facts & Stats
of Marketing majors in the Class of 2024 were employed within six months after graduation.
The number of market research jobs is expected to grow much faster than average over the next 10 years, according to the U.S. Bureau of Labor Statistics.
Sample Courses In Marketing
Our classes combine cutting-edge industry knowledge with broader learning. You’ll develop technical skills, creative thinking, and ethical awareness in a community that values your voice.
Career Possibilities
What jobs can I get with a Marketing degree?
With a Champlain marketing degree and all the experiences that come with it, you’ll be ready for jobs like:
- Content Marketing Specialist
- Digital Marketing Strategist
- Brand Manager
- Public Relations Specialist
- Marketing Manager
- Social Media Manager
You’ll graduate with both the job skills employers want and the personal growth that comes from four great years in a lively campus community.
Sarah Ramsey Strong Scholarship
The Sarah Ramsey ’12 Strong Scholarship is open to all students at the Stiller School of Business who wish to expand their professional and international experiences through study abroad or an overseas internship program during their junior or senior year. The fund was established through gifts from family and friends in memory of Sarah Ramsey.
About the Scholarship
Seamless Transition to Grad School
Are you thinking about going to graduate school? Through Champlain College Online, you can take graduate-level marketing courses while finishing your degree — getting a head start before you walk the stage.
Pathways from Bachelor's to Master's DegreeMore Inside Marketing Degree
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Overview
Start building your professional marketing skills right away, taking hands-on courses in your first semester. Intern with local companies, and graduate career-ready.
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Curriculum
Learn the fundamentals of marketing and consumer behavior on day one with Champlain's Upside-Down Curriculum.
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Faculty
Our Marketing faculty go above and beyond to inspire your curiosity, learning, and growth. Small class sizes foster personal connections and mastery.
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Learning Outcomes
Build the essential skills to translate ideas and data into effective communication strategies affecting how consumers and markets interact with one another,