A marketing degree prepares you to reach the right people with the right message across every channel. At its core, integrated marketing communication is the practice of coordinating messaging across digital, social, and traditional media to create consistent, compelling brand experiences. And it’s changing all the time as AI advances. As a Champlain marketing student, you'll move faster and stay ahead of the AI curve while you explore consumers' decision-making and turn those insights into content marketing, digital marketing campaigns, and integrated strategies.

Why study Marketing at Champlain College?

At Champlain, we believe in learning by doing — right from the start. While students at other colleges are still taking basic classes, you'll already be earning certifications, building a portfolio with real clients, mastering AI, and getting to know professors who remember your name. You'll go deeper too — connecting consumer behavior theory with digital tactics, so you not only understand what works, but also why. With a required internship built into the curriculum, by graduation, you'll have the work experience employers want and the personal growth that comes from a great college experience.

What will I learn with while studying Marketing?

By the time you graduate, you will… Create integrated marketing campaigns: Coordinate messaging across multiple channels to achieve real organizational goals Apply consumer psychology: Use principles of influence and persuasion to build audience-centered strategies Make ethical choices: Evaluate marketing decisions through ethical frameworks and act on your values Execute with impact: Deliver real projects for actual clients, meeting professional standards Be ahead of the curve: Build AI skills, integrate emerging trends and technologies into your work so your practice never goes stale

Curriculum for Marketing Degree

Learn the fundamentals of marketing and consumer behavior on day one with Champlain's Upside-Down Curriculum.

Champlain’s Marketing program offered (and required) classes in digital marketing long before it became a staple of doing business.

We stay on top of industry trends, evolutions, and best practices to ensure you receive the most relevant education. Our Upside-Down Curriculum gets you in Marketing classes from day one—you’ll explore the field, getting to know your various interests and strengths early on. You’ll continue to build a background of experience through your final semester, in which you’ll transition from student to professional.

This purposeful development of marketing experience, integrated with our innovative general education curriculum, builds both your confidence and résumé. You’ll have a lot to offer on the job, and will know how to communicate that to future employers.

Learning Outcomes for Marketing

This curriculum is an example of possible courses in this major. Always check the college catalog for the exact requirements.

Formative Knowledge

FRM 110 Knowledge Making in Economic Systems & Public Policy

Students will explore systems in the public, social, and economic realms with application to fields related to social sciences and human services. In this interdisciplinary class, we will examine how systems define, create, and share knowledge. We will explore the commonalities across systems as well as unique viewpoints. We will consider the impacts of implicit and explicit aspects of systems on people and institutions within society through artifacts, practices, policies, and social structures.

Prerequisites
Credits	3

FRM 124 Global Contexts of Technological Change

How does technological change impact people across the globe? What gets lost-or found-in translation? Through interdisciplinary analysis, this course examines technological change as a global phenomenon. We will examine how innovations from one perspective can be exploitative from another, investigating how technologies evolve and affect each other across different times and places. The course emphasizes ethical inquiry and considers how the economic, political, and cultural forces driving technological change affect people's lives differently depending on context, identity, and access. Students will leave with a deeper understanding of how science and technology shape and are shaped by the world.

Prerequisites
Credits	3

FRM 138 Engaging With Complexity: Arts & Hum.

The course provides students with opportunities to develop specialized projects in art, humanities, and media production. Students will apply critical frameworks, including theories, and use interdisciplinary methods to explore how culture is shaped by popular appeal, innovation, and mechanisms of power. Students will work individually and collaboratively to bring creative work-narratives, images, multimedia forms-and rigorous scholarship to complex challenges in varied contexts.

Prerequisites
Credits	3

Integrating Marketing Communication Essentials

BUS 110 Business and the Entrepreneurial Mindset

Students will discover and develop the entrepreneurial mindset that is critical to succeed in today's dynamic business environment so that they will be able to imagine, create, identify, assess, and act on business opportunities in a variety of contexts and organizations. Through real-world examples and hand-ons activities, students will embrace the entrepreneurial and strength-based mindsets that will facilitate their understanding of the major functions of business and the relationships between them, as well as the importance of self-inquiry and teamwork.

Prerequisites
Credits	3

MKT 110 Principles of Marketing

Students will learn the foundations of marketing including strategy and how to develop the marketing mix (product, price, place, promotion, people, process, and physical evidence) for products, services, experiences, and ideas using traditional and digital marketing platforms. Students will earn an industry-approved certification and apply marketing concepts to real situations. Students will develop communication skills while working in teams as they engage with an organization to analyze and recommend market-driven solutions to real-world challenges and opportunities.

Prerequisites
Credits	3

MKT 270 Integrated Marketing Communication

Students will develop a resonant, data-driven, and ethically sound Integrated Marketing Communications Campaign for a real-world client. Utilizing all elements of the promotional mix, they will design this IMC campaign to achieve all objectives set forth by the client.

Prerequisites	Complete either BUS-120 or MKT-110. C-.
Credits	3

Influence, Media, and Behavior

PSY 240 Social Psychology

Students will explore human behavior in the social context. They will consider such topics as the way people influence the behavior, thoughts, and attitudes of others and the way individuals process information about themselves and other people.

Prerequisites	PSY-100 or COR-1XX
Credits	3

PSY XXX Psychology of Media and Technology
PSY XXX Consumer & Org Psychology

Integrated Marketing Communication in Action

BRD 230 Production of Social Media

This content and hands on production class examines and creates audio and video for web cast, podcasts, and social media venues. Students will script, capture, edit, enhance and host audio and video projects for specific audiences.

Prerequisites	Take BRD-110
Credits	3

MKT 250 Digital Marketing

Students will learn how to utilize digital platforms as part of a comprehensive and integrated marketing strategy. Through a mix of strategy, professional certification(s), and hands-on application, students will navigate the digital marketing ecosystem and apply best practices in the field.

Prerequisites	Complete MKT-110.
Credits	3

MKT 450 Current Topics in Marketing

Students will explore a current topic in marketing that is impacting society and business. Marketing is a dynamic field, and this course is designed to keep pace with that change by giving students the opportunity to examine a topic identified by the instructor in depth. Students will consider the ethical impact of the selected topic while learning to apply best practices in marketing. Students may take this course multiple times for credit if the topic is different.

Prerequisites	Complete 45 credits and MKT-110 or BUS-120
Credits	3

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