Curriculum for Marketing Degree

Students will explore systems in the public, social, and economic realms with application to fields related to social sciences and human services. In this interdisciplinary class, we will examine how systems define, create, and share knowledge. We will explore the commonalities across systems as well as unique viewpoints. We will consider the impacts of implicit and explicit aspects of systems on people and institutions within society through artifacts, practices, policies, and social structures.

The course provides students with opportunities to develop specialized projects in art, humanities, and media production. Students will apply critical frameworks, including theories, and use interdisciplinary methods to explore how culture is shaped by popular appeal, innovation, and mechanisms of power. Students will work individually and collaboratively to bring creative work-narratives, images, multimedia forms-and rigorous scholarship to complex challenges in varied contexts.

Students will discover and develop the entrepreneurial mindset that is critical to succeed in today's dynamic business environment so that they will be able to imagine, create, identify, assess, and act on business opportunities in a variety of contexts and organizations. Through real-world examples and hand-ons activities, students will embrace the entrepreneurial and strength-based mindsets that will facilitate their understanding of the major functions of business and the relationships between them, as well as the importance of self-inquiry and teamwork.

Students will learn the foundations of marketing including strategy and how to develop the marketing mix (product, price, place, promotion, people, process, and physical evidence) for products, services, experiences, and ideas using traditional and digital marketing platforms. Students will earn an industry-approved certification and apply marketing concepts to real situations. Students will develop communication skills while working in teams as they engage with an organization to analyze and recommend market-driven solutions to real-world challenges and opportunities.

Students will develop a resonant, data-driven, and ethically sound Integrated Marketing Communications Campaign for a real-world client. Utilizing all elements of the promotional mix, they will design this IMC campaign to achieve all objectives set forth by the client.

Students will explore human behavior in the social context. They will consider such topics as the way people influence the behavior, thoughts, and attitudes of others and the way individuals process information about themselves and other people.

This content and hands on production class examines and creates audio and video for web cast, podcasts, and social media venues. Students will script, capture, edit, enhance and host audio and video projects for specific audiences.

Students will learn how to utilize digital platforms as part of a comprehensive and integrated marketing strategy. Through a mix of strategy, professional certification(s), and hands-on application, students will navigate the digital marketing ecosystem and apply best practices in the field.

Students will explore a current topic in marketing that is impacting society and business. Marketing is a dynamic field, and this course is designed to keep pace with that change by giving students the opportunity to examine a topic identified by the instructor in depth. Students will consider the ethical impact of the selected topic while learning to apply best practices in marketing. Students may take this course multiple times for credit if the topic is different.