Robert P. Stiller School of Business 
Game Business & Publishing

Learn the language of the numbers that drive game business success.

Recent changes in the game industry have made data interpretation and implementation more important than ever before. While pursuing this concentration, you will dive into the world of user research testing and how it is used to not only improve individual games themselves, but also advance the company as a whole.

Upon graduating with a degree in Game Business & Publishing and a concentration in Research & Analytics, you’ll be equipped with the necessary skills to pursue positions such as User Experience Analyst, Brand Insights Associate, or Product Analyst—to name just a few.

Courses in the Research & Analytics Concentration

GBP 2XX Game Analytics
GBP 3XX Economic Modeling for Games
GUR 100 Games User Research & Testing
MGT 250 Introduction to Business Analytics

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