Tailor your Graphic Design and Visual Communication major with a concentration in Visual Communication and specializing in using visual design to execute messaging, branding, and information sharing.
While a background in graphic design and visual communication can take you into almost any industry, directly focusing on using visual elements to convey messages and meaning is a very popular career path.
Visual communication designers are part translators, part problem solvers, part graphic designers. They execute messaging, branding, and information dissemination using visual design that aligns with organizational guidelines. While graphic designers convey a specific message in each project, visual communication designers conceptualize a unified voice across various projects and various platforms. As visual communication designers advance in their careers, oftentimes, their roles evolve and elevate from design and project execution to creative direction and campaign development. This concentration is intentionally designed for career advancement and critical thinking scaffolding.
Dive into fascinating topics like the relationship of typography to imagery and design systems, and apply your skills to hands-on visual communication projects. With our Visual Communication concentration, you will develop your analytical skills and build a toolbox of traditional and contemporary resources that can be implemented in a variety of career settings, such as art and creative directors, information architects, and UX/UI designers.
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