Start building your professional marketing skills right away, taking hands-on courses in your first semester. Intern with local companies, and graduate career-ready.
Today’s world is full of digital content, so how do companies stay above the noise? Stories. People don’t remember statistics and data — they remember emotions and experiences that create a connection between them and a company’s products.
To increase engagement, and ultimately grow revenue, successful marketing teams use narratives backed by data to engage their audience and drive conversions.
Marketing studies explore the process of creating and delivering value to reach target audiences. From sales to product development, marketing is a key aspect of business that impacts all aspects of an organization. As a marketing student, you’ll dive into developing omni-channel media fluency, master marketing strategy, gain the know-how to make data-driven decisions, and assess the legal and ethical implications of strategic marketing plans.
We believe hands-on learning is the best way to prepare you for your future career. You’ll start taking marketing courses in your first semester—in fact, you’ll hold industry-standard certifications before your sophomore year. It is this early learning that makes our Marketing students highly sought interns; employers know you’ll hit the ground running.
You’ll work with real clients each year and interning with innovative Vermont businesses like Ben & Jerry’s, Burton Snowboards, NewBreed Marketing, and many more. By the time you graduate, your résumé will be full of professional experiences that will make you stand out from the job applicant crowd.
Champlain’s Marketing curriculum is designed to encourage a semester studying abroad. You’ll even have opportunities to take internships in other countries, fully immersing yourself in the local culture by experiencing the workplace.
Through an exclusive grant from the Freeman Foundation, our Marketing students have a chance to complete a summer internship in Asia at very little personal cost. The two primary destinations for students are Shanghai, China, and Kyoto, Japan, though you’ll find additional opportunities in various other cities and countries.
You’ll work closely with/intern for real, innovative Vermont businesses like Ben & Jerry’s and Burton.
Industry-standard credentials like HubSpot and Google Analytics are built right into your classes – you’ll graduate ahead of the curve.
You’ll take on real client work in your sophomore year, learning vital skills such as how to create strategies, conduct research, develop social content, write marketing copy, and more.
of Marketing majors in the Class of 2023 were employed within six months of graduation. That’s success you can see.
According to Glassdoor.com, marketing professionals earn competitive salaries, reflecting the high demand for their specialized skills.
Projected growth of overall employment of market research analysts from 2021 to 2031, faster than the average for all occupations, according to the U.S. Bureau of Labor Statistics.
Our Marketing curriculum is designed for students who are excited to learn the latest industry trends, tech, and practices in a dynamic and constantly evolving field. You’ll develop a foundation of knowledge and experience that will translate to any industry, and be prepared for the marketing jobs of tomorrow. Check out some of the engaging and hands-on courses in our program.
The Sarah Ramsey ’12 Strong Scholarship is open to all students at the Stiller School of Business who wish to expand their professional and international experiences through study abroad or an overseas internship program during their junior or senior year.
The fund was established through gifts from family and friends in memory of Sarah Ramsey.
Based on your interest in the Marketing major, we thought you also might like to check out these other academic programs and opportunities.
Businesses run on stories and data. Tune in to emerging marketing strategies and graduate ready for your career, with impressive industry-standard certifications.
Find the stories worth telling—then use your multimedia skills to tell them through a wide range of broadcast media, including podcasts, motion graphics, social media, and more.
Develop your self-expression in our Creative Media major, and learn the businesses side of interdisciplinary production, digital creation, and entrepreneurship.
Gaming is global, and its future requires business leaders who understand the industry. Champlain College is a hub for gaming – study Game Business & Publishing and learn alongside your future peers.
Look at the data: Champlain’s Business Analytics minor is a program dedicated to delivering students the experience needed to professionally handle statistics.
Drive change at the intersection of information and impact.
Are you thinking about going to graduate school? Through Champlain College Online, you can seamlessly go from undergraduate to graduate student, enhancing your skills and career opportunities.
Pathways from Bachelor's to Master's DegreeMarketing students graduate ahead of the curve with industry-standard certifications and experiences. 92% of Marketing majors in the Class of 2023 were employed within six months of graduation.
Start building your professional marketing skills right away, taking hands-on courses in your first semester. Intern with local companies, and graduate career-ready.
Learn the fundamentals of marketing and consumer behavior on day one with Champlain's Upside-Down Curriculum.
Our Marketing faculty go above and beyond to inspire your curiosity, learning, and growth. Small class sizes foster personal connections and mastery.