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Graduate in the lead

After college, peers may think about industry credentials for tools like HubSpot and MuckRack. You can graduate with your upgrades already unlocked.

Major
Division of Communication & Creative Media 
On-Campus Employment Opportunities
Study Abroad
Internships
Internship 
Freeman Foundation Grant 
Study Abroad 
Admissions 

Learn to weave stories from data. There’s a career in it.

As communication and marketing become increasingly intertwined, employers see a need for quick-thinking, versatile leaders with experience in both. Our rigorous Marketing Communication program immerses you in the practical work of the profession, combining communication methodology and emerging strategies with business experience. This major evolves with industry trends, emphasizing the connection between raw data and statistics, branding, and storytelling, making you job-ready before your career begins.

What Is Marketing Communication?

Once, a company’s marketing referred to how it obtains business, and its communication was how it spoke. Those borders are gone.

Marketing communication studies today investigate both marketing and communication, as well as the overlap between them. As a marcomm student, you’ll develop critical skills including writing, digital marketing, public relations, content strategy, graphic design, video production, critical thinking, and creativity. You’ll be well prepared to lead marketing and communication strategies in the modern workplace. If you’re ready for professional experiences, including performing work for real clients and mastering production of digital materials such as social media, we invite you to jump into the action with us at Champlain.

Why Study it at Champlain?

Like all of Champlain’s academic programs, Marketing Communication is grounded in hands-on learning that puts you at the center of your studies. You’ll have the support of faculty and career counselors to explore the field and uncover your calling. You’ll gain experience in both marketing and communication, developing critical skills including writing, digital marketing, public relations, social media, content strategy, graphic design, video production, critical thinking, and creativity; you’ll be well prepared to lead marketing and communication strategies in the modern workplace.

You’ll jump into Marketing Communication classes in your very first semester. This early learning means you have more opportunities to explore interests and make sure the major is a good fit for you. It also means you have more time for valuable internships.

Employers love working with Champlain College interns because they know you’ve already learned the basics, even after just one semester. You’ll hold industry standard certifications by your third year. You’ll be working on long-term client projects in class, putting everything you learn into practice. Combining Marketing Communication with one of our many minors, you’ll be able to create your professional niche and build a wealth of experience.

The Stiller School of Business is accredited by the Accreditation Council for Business Schools and Programs (ACBSP), which focuses on teaching excellence, determining student learning outcomes, and a continuous improvement model that ensures students are getting the right skills from their educational investment.

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Different by Design

Built-In Certifications

Industry-standard credentials (like HubSpot and Google Analytics) are built right into your classes – you’ll graduate ahead of the curve with these on your resume.

Study the Future

Learn to pace and predict industry trends in a program that changes with the times, building the skills to serve tomorrow’s audiences.

Work With Clients

You’ll perform work for real clients, setting goals and objectives, creating strategies, conducting research, and developing content for social media, events, and written marketing materials.

$75,451

According to Glassdoor.com, marketing and communication professionals earn competitive salaries, reflecting the high demand for their specialized skills.

6%

Job growth for Marketing Managers jobs expected between 2021 to 2031 by the U.S. Bureau of Labor Statistics – slightly greater than the average.

THE BEST

Champlain College was listed among the “Best Colleges” by U.S. News & World Report in 2024.

Combining Traditional Business with Communication Strategies

Sample Courses in the Marketing Communication Major

Our Marketing Communication curriculum is designed for students who are interested in the intersection of communication methodology and business experience. It offers a combination of emerging marketing strategies, strategic communication methods, and practical skills. You’ll tailor your learning by selecting a minor to compliment your studies and explore your interests in-depth. Check out some of the engaging and hands-on courses in our program.

You might also be interested in these…

Based on your interest in the Marketing Communication major, we thought you also might like to check out these other academic programs and opportunities.

Sign Up To Get Stickers + Helpful Info

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Ready to be inspired? Fill out the form and sign up to receive helpful information about Champlain College—plus, we’ll send you a full sheet of high quality stickers designed by one of our Graphic Design & Visual Communication graduates.

Career Success

Our Marketing Communication students graduate ahead of the curve with valuable industry-standard certifications and professional experience on their resumés. You’ll be prepared to launch your career.

two marketing communication students collaborating on a digital version of a layout design

By the time you graduate, you will …

  • Demonstrate mastery in marketing and communication strategy by applying data, consumer behavior theory, and in-depth analysis to create a strong foundation for the development of a clear brand that resonates with stakeholders.
  • Exhibit multi-channel media fluency, applying communication skills including oral, written, visual, digital, and technological to successfully engage multiple stakeholders.
  • Carefully evaluate and assess the ethical implications of integrated marketing communication campaigns, as well as integrate ethical values that guide media practices and professional standards in order to become responsible producers of media.
  • Create and deliver projects that demonstrate a working knowledge of communication and marketing technologies and meet project/client expectations as well as ethical, inclusive, and cultural standards, and maintain an appreciation for the rapidly changing nature of the field.

You’ll Find a Career In…

  • Associate Digital Marketing Manager
  • Branding & Digital Marketing Specialist
  • Community manager
  • Creative Content Designer
  • Digital Communication & Online Brand Developer
  • Director of Marketing & Communication
  • Director of Media & Promotion
  • SEO Project Manager
  • Social & Brand Community Manager
  • Social Media Specialist

More Inside Marketing Communication