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Take your art and graphic design skills to a whole new level by tapping into your creativity, and learning to transform your ideas with digital technologies. Motion graphics are a powerful vehicle for communicating ideas that move people. In today's digital landscape, they're just about everywhere-in commercials and films, on the internet and social media. As a visual form of storytelling, motion graphics bring still images to life using 2-D and 3-D animation, audio, video, photography, typography, illustration, and cinematic techniques in innovative ways.
As one of the fastest growing areas within graphic design, motion graphics designers enjoy high-demand careers and the challenge that comes with learning and mastering the ever-changing technologies and media used across industry standards.
Visual communication designers are part translators, part problem solvers, part graphic designers. They execute messaging, branding, and information dissemination using visual design that aligns with organizational guidelines. While graphic designers convey a specific message in each project, visual communication designers conceptualize a unified voice across various projects and various platforms.As visual communication designers advance in their careers, oftentimes, their roles evolve and elevate from design and project execution to creative direction and campaign development. This concentration is intentionally designed for career advancement and critical thinking scaffolding.With a concentration in Visual Communication, students can reasonably expect to pursue careers such as art and creative directors, information architects, and UX/UI designers.
At its core, the Graphic Design and Visual Communication major is a fine arts program. A concentration in Graphic Design provides those students looking to master artistic training and technique with ample space to both produce studio work and pursue professional goals. Graphic designers are needed at nearly every organization-from product labels to gala invitations, graphic design is a highly desired talent that employers today are increasingly paying attention to.Because graphic designers assist in every phase of the design, production, and release of branded materials-but tend to not engage often in project and campaign concepting, like visual communication designers do-graphic designers enjoy a quality of life that strikes a balance between artistic integrity and career trajectory.