Develop a specialized set of skills.

Take your education down the specific path that interests you most.

Your major provides comprehensive experience in the business and publishing side of the game industry, and your chosen concentration allows you to focus on a more specific area of expertise.

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Business strategy is an integral part of any organization's success—especially one in the game industry. Games don't promote themselves, you know!

This 18-credit concentration revolves around navigating the financial and administrative aspects of the game publishing world through strategization. Flex your creative management muscles and explore game fields such as domestic and global business strategy, business and game marketing while pursuing this concentration. 

Courses in this concentration include:

Link to this FAQ

The community within gaming is a primary reason the industry is so appealing. Whether you're playing at home with old friends, chatting with new friends you just met online, or watching a professional livestream, you're engaging with the heart of the game industry. Maintaining and promoting these communities is a crucial part of the gaming world.

By pursuing this 18-credit concentration, you'll harness knowledge from communication, broadcasting, public relations, and marketing courses to establish a solid skill-set in messaging and content promotion. Upon graduation, you'll be prepared to engage with the gaming community in roles like Esports Content Producer, Branded Content Coordinator, or Game/Esports Journalist.

Courses in this concentration include: 

Link to this FAQ

Recent changes in the game industry have made data interpretation and implementation more important than ever before. While pursuing this 18-credit concentration, you will dive into the world of user research testing and how it is used to not only improve individual games themselves but also advance the company as a whole. 

Upon graduation with your degree in Game Business & Publishing and our Research and Analytics concentration, you'll be equipped with the necessary skills to pursue job opportunities like a User Experience Analyst, Brand Insights Associate, or Esports Game Agent—just to name a few.

Courses in this concentration include: 

Link to this FAQ