Develop a specialized set of skills.

Take your education down the specific path that interests you most.

Each concentration in Game Business & Publishing is designed to be resilient—and to teach resilience—in an industry that is constantly evolving. 

While your major provides comprehensive experience in the business and publishing side of the game industry, your chosen concentration builds on that knowledge and allows you to focus on a more specific area of expertise.

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Business strategy is an integral part of any organization's success—especially one in the game industry. Hit games are powered by market insights, collaborative partnerships, and decisive leadership.

This concentration focuses on strategic thinking and proficiency in business fundamentals. Flex your creative management muscles and explore fields such as domestic and global business strategy, business finance, and game marketing.

This concentration will set you up well for a wide variety of roles, such as Brand Manager, Product Manager, or Esports Partnership Manager.

Courses in this concentration include:

Link to this FAQ

Now more than ever, games are something that bring us together—whether it is a shared passion for a particular game, a digital community within a game, or using a game to connect with friends. Maintaining and promoting these communities is a crucial part of the gaming world.

By pursuing this concentration, you'll harness knowledge from communication, broadcasting, public relations, and marketing courses to establish a solid skill-set in messaging and content promotion. Upon graduation, you'll be prepared to engage with the gaming community in roles like Esports Content Producer, Branded Content Coordinator, or Community Manager.

Courses in this concentration include: 

Link to this FAQ

Recent changes in the game industry have made data interpretation and implementation more important than ever before. While pursuing this concentration, you will dive into the world of user research testing and how it is used to not only improve individual games themselves, but also advance the company as a whole. 

Upon graduating with a degree in Game Business & Publishing and a concentration in Research & Analytics, you'll be equipped with the necessary skills to pursue positions such as User Experience Analyst, Brand Insights Associate, or Product Analyst—to name just a few.

Courses in this concentration include: 

Link to this FAQ