Marketing
Start building your professional marketing skills right away, taking hands-on courses in your first semester. Intern with local companies, and graduate career-ready.
Well-told stories power markets. Be a storyteller.
Today’s world is full of digital content, so how do companies stay above the noise? Stories. People don’t remember statistics and data — they remember emotions and experiences that create a connection between them and a company’s products.
To increase engagement, and ultimately grow revenue, successful marketing teams use narratives backed by data to engage their audience and drive conversions.
What is Marketing?
Marketing studies explore the process of creating and delivering value to reach target audiences. From sales to product development, marketing is a key aspect of business that impacts all aspects of an organization. As a marketing student, you’ll dive into developing omni-channel media fluency, master marketing strategy, gain the know-how to make data-driven decisions, and assess the legal and ethical implications of strategic marketing plans.
Why Study Marketing at Champlain College?
We believe hands-on learning is the best way to prepare you for your future career. You’ll start taking marketing courses in your first semester—in fact, you’ll hold industry-standard certifications before your sophomore year. It is this early learning that makes our Marketing students highly sought interns; employers know you’ll hit the ground running.
You’ll work with real clients each year and interning with innovative Vermont businesses like Ben & Jerry’s, Burton Snowboards, NewBreed Marketing, and many more. By the time you graduate, your résumé will be full of professional experiences that will make you stand out from the job applicant crowd.
Work in the Global Marketplace
Champlain’s Marketing curriculum is designed to encourage a semester studying abroad. You’ll even have opportunities to take internships in other countries, fully immersing yourself in the local culture by experiencing the workplace.
Through an exclusive grant from the Freeman Foundation, our Marketing students have a chance to complete a summer internship in Asia at very little personal cost. The two primary destinations for students are Shanghai, China, and Kyoto, Japan, though you’ll find additional opportunities in various other cities and countries.
Different by Design
Get Hands-On
You’ll work closely with/intern for real, innovative Vermont businesses like Ben & Jerry’s and Burton.
Built-In Certifications
Industry-standard credentials like HubSpot and Google Analytics are built right into your classes – you’ll graduate ahead of the curve.
Work With Clients
You’ll take on real client work in your sophomore year, learning vital skills such as how to create strategies, conduct research, develop social content, write marketing copy, and more.
Facts & Stats
92%
of Marketing majors in the Class of 2023 were employed within six months of graduation. That’s success you can see.
$80,197
According to Glassdoor.com, marketing professionals earn competitive salaries, reflecting the high demand for their specialized skills.
19%
Projected growth of overall employment of market research analysts from 2021 to 2031, faster than the average for all occupations, according to the U.S. Bureau of Labor Statistics.
Sample Courses in the Marketing Major
Our Marketing curriculum is designed for students who are excited to learn the latest industry trends, tech, and practices in a dynamic and constantly evolving field. You’ll develop a foundation of knowledge and experience that will translate to any industry, and be prepared for the marketing jobs of tomorrow. Check out some of the engaging and hands-on courses in our program.
First Year
Sarah Ramsey Strong Scholarship
The Sarah Ramsey ’12 Strong Scholarship is open to all students at the Stiller School of Business who wish to expand their professional and international experiences through study abroad or an overseas internship program during their junior or senior year.
The fund was established through gifts from family and friends in memory of Sarah Ramsey.
You might also be interested in these…
Based on your interest in the Marketing major, we thought you also might like to check out these other academic programs and opportunities.
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Majors
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Marketing Communication
Businesses run on stories and data. Tune in to emerging marketing strategies and graduate ready for your career, with impressive industry-standard certifications.
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Broadcast Media Production
Find the stories worth telling—then use your multimedia skills to tell them through a wide range of broadcast media, including podcasts, motion graphics, social media, and more.
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Creative Media
Develop your self-expression in our Creative Media major, and learn the businesses side of interdisciplinary production, digital creation, and entrepreneurship.
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Game Business & Publishing
Gaming is global, and its future requires business leaders who understand the industry. Champlain College is a hub for gaming – study Game Business & Publishing and learn alongside your future peers.
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Minors
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Business Analytics Minor
Look at the data: Champlain’s Business Analytics minor is a program dedicated to delivering students the experience needed to professionally handle statistics.
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Areas of Study
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Business & Data Analytics
Drive change at the intersection of information and impact.
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Seamless Transition to Grad School
Are you thinking about going to graduate school? Through Champlain College Online, you can seamlessly go from undergraduate to graduate student, enhancing your skills and career opportunities.
Pathways from Bachelor's to Master's DegreeSign Up To Get Stickers + Helpful Info
Ready to be inspired? Fill out the form and sign up to receive helpful information about Champlain College—plus, we’ll send you a full sheet of high quality stickers designed by one of our Graphic Design & Visual Communication graduates.
Career Success
Marketing students graduate ahead of the curve with industry-standard certifications and experiences. 92% of Marketing majors in the Class of 2023 were employed within six months of graduation.
Your Career Outlook
By the time you graduate, you will …
- Demonstrate mastery in marketing strategy by applying market research data, consumer behavior theory, and in-depth analysis to create a strong foundation for the development of a brand that resonates with stakeholders.
- Exhibit multi-channel media fluency, applying communication skills including oral, written, visual, digital, and technological to successfully engage multiple stakeholders.
- Intentionally utilize an ethical, analytic, data-driven approach to continuously improve marketing approaches.
- Carefully evaluate and assess not only the legal but also the ethical implications of strategic marketing campaigns, as well as their own individual actions and decisions.
- Stay up to date in relevant marketing disciplines through formal and informal learning opportunities; continuous observation, investigation, and exploration; and an appreciation for the rapidly changing nature of the field.
You’ll Find a Career In…
- Digital Marketing
- Public Relations
- Content Management
- Directing Communications
- Channel Marketing
- Marketing Management
More Inside Marketing
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Overview
Start building your professional marketing skills right away, taking hands-on courses in your first semester. Intern with local companies, and graduate career-ready.
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Curriculum
Learn the fundamentals of marketing and consumer behavior on day one with Champlain's Upside-Down Curriculum.
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Faculty
Our Marketing faculty go above and beyond to inspire your curiosity, learning, and growth. Small class sizes foster personal connections and mastery.